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Week 1, Jan. 8/10
DO ATTEND DISCUSSION
SECTIONS
READ:
Robert
F. Kennedy, Jr., Crimes Against Nature, Chap.
2. (This book is an attack on the environmental policies of
the Bush administration, so read it with a dose of skepticism. For
class purposes, the key section will be the brief historical review,
pp. 23-43. If you are interested in contrary views, politcally speaking,
see for example Jonathan Adler's National Review article,
Kennedys Crimes Against Fact, http://www.nationalreview.com/adler/adler200312030840.asp.
For a differing historical account that gives more credit to
Irving Kristol and William Simon, written for the Wall Street
Journal [by James Piereson, long-time Executive Director of
the John M. Olin Foundation], see http://online.wsj.com/article_email/SB109037632023969457-IZjf4Nklal3oJyvbHyHaq2Am4.html)
G&S Chapters 1 & 5 (Intro, Changing Incentives)
Week 2, Jan. 15/17
READ:
Fairness
and Accuracy In Reporting (FAIR) annual summary of Think Tank
citations in mass media, http://www.fair.org/index.php?page=3129
Home Page self-descriptions of any two Think Tanks identified
in FAIR's Table on Citations of Think Tanks in Media
(at bottom of previous URL). Try to pick organizations having differing
political orientations, and compare them to each other.
G&S Chapters 4 & 10 (Educating,Choosing
Interventions)
Week 3, Jan. 22/24
READ:
Frank Luntz memo on how to handle
environmental concerns
Additional, web-based assignments to be specified later
G&S
Chapters 2 & 6 (Tragedy/Commons, Community Mgmt/Commons)
Assignment 1 due:
in Tuesday lecture, do First Group Project
Presentation
(10-minute limit)
Discussion section, as a whole, presents overall facts and
marketing plan
Week 4, Jan. 29/31
READ:
Additional, web-based assignments to be specified later
G&S
Chapter 7 (Combining Strategies)
Assignment 2 due: before
start of Tuesday lecture, submit copy of first letter
that begins to implement your marketing plan, connected to Focus
the Nation Day
Week 5, Feb. 5/7
READ:
Additional, web-based assignments to be specified later
> Primary Election day, Tues., FEB. 5!!
Week 6, Feb. 12/14
No new main-text reading
assignments
MID-TERM EXAM TUES., FEB. 12!!
Week 7, Feb. 19/21
READ:
Congressional
Budget Office (CBO) study,
Policy
Options for Reducing CO2 Emissions
G&S
Chapter 3 (Religious/Moral Approaches)
Assignment 3 due:
in lectures, do Small-Group Project
Presentation
(5-minute limit)
lessons learned
so far; plans for improving future marketing
Week 8, Feb. 26/28
READ:
Justin
Rood Story on Weinberg Group:
http://abcnews.go.com/Blotter/story?id=4252096&page=1
Weinberg
Group memo to DuPont on Perfluorooctanoic
acid (PFOA)
Freudenburg
et al. article on "Scientific
Certainty" Argumentation Methods
G&S
Chapters 9, 11 (Reactions to Hazards, Normal Accidents)
Assignment 4 due:
at start of class, one week after your small-group presentation,
submit copies of letters you've sent out to implement your more
targeted marketing plan.
Week 9, Mar. 4/6
READ:
G&S
Chapter 12 (Chaos and the Future)
Assignment 5 due:
before start of Tuesday lecture, submit
written analysis of experience and lessons learned.
Week 10, Mar. 11/13
No new readings/assignments; review for final exam
Thursday, March 20, 12:00 - 3:00 p.m.: FINAL EXAM
All course content, material and organization © 2008 by William
R. Freudenburg
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